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800-833-8381 | 509-455-8970

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Mission Statement

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To be the first choice for quality produce in the Pacific Northwest by combining aggressive, strategic marketing with quality products and services at competitive prices to provide the best product value for customers.

To entice consumers to eat healthier by offering a superior selection and quality of fresh fruits and vegetables.

To strengthen and grow our marketing position by providing superior products and services across a range of market segments, including supermarkets, delis, commissaries, institutions, fruit and vegetable stands, and restaurants.

Our Company is committed to building customer trust and confidence by providing them with safe & quality food products and ingredients.

Following a strategy of dedication to quality of products and services that meets or exceeds the requirements of our customers based on:

  • Compliance with all relevant regulations. (Treated as a minimum standard rather than maximum)
  • Commitment to education of all personnel on Company policies and objectives through ongoing training and development programs, and
  • Encouragement towards the adoption of similar principles by our suppliers.

Our company has designed, implemented and maintains an SQF Food Safety & Food Quality Management System to effectively manage food safety and quality throughout the organization including establishing and reviewing our food safety and quality objectives.

We implement and sustain food safety and food quality through Owner and Management Personnel rendering every practical and reasonable effort to provide appropriate resources.

And, we strive to continuously improve the SQF system. Full compliance to all customer, statutory, and regulatory requirements is achieved by strict adherence to the policies and procedures of our documented Food Safety Management System.