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March 12, 2025

Market News

A series of cold low-pressure systems are once again set to move
through California, Northern Mexico and Southwestern Arizona this
week. These systems will bring rain, strong winds and cooler
temperatures to these regions into early next week. Central and
Southern California will take the brunt of these systems with less
rain expected across the Desert regions. This may hinder some
harvests in the region in the muddy conditions depending on how
much rain is received. Mildew pressure will be on the rise with insect
populations remaining problematic as the season winds down.
Of most concern is the strawberry production in Santa Maria,
Oxnard and Northern Baja as these regions are forecast to receive
strong winds and moderate rainfall with lighter rain expected across
Northern Baja. Following the rains, growers will once again cull and
strip damaged fruit to induce growth and help the plants recover.
Citrus and Avocado harvests in California will likely be delayed by a
few days as these systems roll through.
The upcoming transition supplies across Central and Southern
California will receive cold temperatures and substantial
precipitation with these systems. The precipitation will likely
increase mold, mildew and disease pressure in these upcoming
stands. Field personnel are currently evaluating the fields in
between recent storm systems. These stands have seen generally
good growing conditions since seeding. The current weather pattern
of cooler temperatures and rain may impact transition schedules
currently set for late March into early April.
As always, upcoming weather patterns will play a crucial role with
supplies and quality moving forward. At this point we will have to
wait and see how these fields come through these storms.

July 20, 2023

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