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March 25, 2026
Market News
ARelief is coming, but slowly. Sonora is expected to start in late March with fewer
acres planted, while the California desert may begin slightly earlier than normal
due to warm weather. Georgia remains several weeks out, expected in late May.
Until then, expect elevated pricing and continued tightness across the
pepper category.
Tomatoes are following a similar pattern, with supply disruptions stacking
across regions.
Mexican production slowed following the mid-March national holiday and is
now further constrained by extreme heat in Sonora and Sinaloa. Harvest crews
are starting earlier in the day, but shortened picking windows are limiting overall
output. Quality remains mixed, with some growers pulling from older or
previously abandoned fields.
Florida continues to feel the impact of recent freezes, winds, and frost damage.
Volume is extremely limited across rounds, romas, and grape and cherry
tomatoes, and additional grading is required to meet specifications.
Rounds are seeing the most pressure on larger sizes, particularly 4x4 and 4x5.
Romas have slightly better availability on medium sizes but remain tight overall.
Grape and cherry tomatoes are also tightening as both domestic and Mexican
supplies are constrained at the same time.
Expect tomato markets to remain firm with upward pricing pressure and
continued volatility through mid- to late April, as new regions gradually
come online.
Overall, the market is working through a difficult transition window. Florida is
slow to recover, Mexico is weather-constrained, and supply gaps are showing up
across multiple commodities. We're expecting continued tight availability,
elevated pricing, and variability in quality and packouts.